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    "text": "I recently realized that the reason firms do decontening is similar. The marginal cost of the product already only represents a few percent of the sale cost... So why do they skimp and shrink volumes so sneakily? It\u0027s because the current pack you have is competing against your next purchase. So even though by reducing volume by 10% you only save a tiny bit on materials, you might gain 10% in faster sales.",
    "creationTime": {
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      "formatted": "Jun 20, 2018, 6:52:25 PM UTC"
    },
    "contentOwnerName": "Ernest French",
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  }, {
    "text": "Anyway, Spain isn\u0027t that far along that transition, which makes it really nice.",
    "creationTime": {
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      "formatted": "Jun 20, 2018, 9:49:49 AM UTC"
    },
    "contentOwnerName": "Ernest French",
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  }, {
    "text": "The transition goes along with when they start selling end cap placement in aisles.",
    "creationTime": {
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      "formatted": "Jun 20, 2018, 9:49:19 AM UTC"
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    "contentOwnerName": "Ernest French",
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  }, {
    "text": "That is, at some point stores stop carrying cheap goods, because they realize they undercut the more expensive things they carry. Maybe of their own volition, maybe they\u0027re paid oto, or forced to by their suppliers.",
    "creationTime": {
      "timestamp": "1529488152",
      "formatted": "Jun 20, 2018, 9:49:12 AM UTC"
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    "contentOwnerName": "Ernest French",
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  }, {
    "text": "This brings me back to Costa Rica. I need to learn the word for when stores transition to profit maximization, away from just being providers of goods bought in bulk and sold individually.",
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      "formatted": "Jun 20, 2018, 9:49:10 AM UTC"
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